Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
See how leading brands succeed with Adobe Target.
DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.
Choose the Analytics plan that fits your needs.
Ultimate
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.
We lead because our customers succeed.
Adobe is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017.
Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
Add functionality to your Analytics plan.
As you lock into your Analytics plan, there’s still more capability you can plug in to make it more powerful. Consider these Adobe Analytics add-ons:
Video
An advanced analytics platform for standardized video and ad engagement measurement.Predictive Workbench
Advanced insights powered by statistical modeling and machine learning.
Live Stream
Take action on what's happening right now with the real-time events fire hose.
Data workbench
An advanced analytics platform for customer analytics and predictive modeling.
Mobile Marketing
A mobile app campaign tool for messaging, user acquisition, and location-based marketing.
Attribution
Understand what marketing touches are the most meaningful and how to most effectively optimize the customer journey.
Curate data your way with Analysis Workspace.
Analysis Workspace is our new analytics experience that allows you to simplify the visualization, analysis, and sharing of complex sets of data. Pick from our templates and modify your experience as needed. Drag and drop different dimensions and elements, create ad hoc queries, and get results in seconds.
See how leading brands succeed with Adobe Analytics.
Makers of the world’s best-selling game console united social and online data to enhance user experiences.
This fashion and beauty retailer gained customer insights that drive business to its website and digital apps.
Getting to know customers digitally helped this home improvement retailer boost online conversion by 20x.
Learn how to solve business problems.
Read our use cases for best practices in Analytics.
