Campaign Management

Manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.


A canvas for better data management.

Consumers expect fluid, seamless engagement, but you’re still managing independent campaigns across email, social, mobile, web, and other channels. What’s missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant, and engaging experiences.

With our campaign management tools, you can easily create and segment audiences using a drag-and-drop visual workflow canvas. Take full control of your marketing initiatives, creating better experiences with integrated profiles, cross-channel orchestration, contextual email marketing, and more. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing activities in this single visual interface. Plus, technical users on your team can export any configuration — workflow, campaign, delivery, or schema — from the development instance right into the production instance, for better quality assurance, reliability, security, and version control.

See what makes it work.

Planning
Plan your campaigns across an extended timeline and effectively manage activities, budgets, schedules, and results in a single, integrated marketing platform.  

Automation
Automate your campaigns based on customer engagement. Streamline campaign planning, data management, and execution to enhance internal collaboration and eliminate repetitive, manual processes.

Measurement
Measure campaign results to get a complete picture of what works, what doesn’t, and what you can do better. Then gather and report on your data so you can analyze it more effectively.

Execution
Execute your campaigns by reaching customers through personalized channels — both online and offline. Test and send responsive emails with dynamic content directly through Adobe Campaign.

Rules
Limit the number of touches by customer or by channel, reducing the potential for fatigue. You also can set rules to adapt contact frequency on-the-fly, based on individual changes in engagement.  

Learn more about campaign management in Adobe Campaign.

Learn from experience.

See how the Sydney Opera House uses campaign management tools to analyze trends, harvest insights, and create remarkable experiences for both on-site and online visitors in this customer story.

Watch now

Amplify your marketing campaigns.

Learn how Adobe Campaign can help you execute your marketing strategy from our documentation.

Read our Adobe Campaign documentation about designing marketing campaigns

Improve your multichannel marketing.

Learn about different types of push notifications, and how to create, define, and send them.

Get details from our help section

See related features.

Offer management

Create a rules-based offer catalog. You can manage offers by weights or priorities, and cap how many times customers see a specific offer.

Campaign reporting

Campaign reporting lets you to report on aggregate data relating to all of your outreach efforts, including emails, SMS and push notifications, social media, and even direct mail.

Email creation

Quickly create and edit beautiful, personalized and responsive emails in a variety of ways that meet customers on their terms.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.