Features

Currency Optimization

Use machine learning to dramatically cut waste for ad campaigns you sell against third-party measured demos.


Cut waste. Improve targets. And deliver great ads.

It’s difficult to predict which ad inventory will have the best delivery against targets like “adults 25–54” or “females 18–49.” To combat that, you often overdeliver impressions to ensure you don’t fall short of your advertiser commitments. But this excessive waste harms your inventory yield and your revenue potential.

But it doesn’t have to be that way. Adobe Primetime Currency Optimization uses Adobe Analytics and machine learning powered by Adobe Sensei to help you reduce waste across virtually every device. Our unique approach helps helps you activate your own audience viewing data, giving you significantly better scale than any third-party data segment. Plus, its easy to use.

See what makes it work.

Adobe Analytics viewing behavior
Currency Optimization uses your viewing behavior data across virtually every device from Adobe Analytics. Because of this, we can give you better match rates than any third-party data provider.

Machine learning powered by Adobe Sensei
We use machine learning to create predictive audience segments that are optimized to deliver against third-party measured currencies.

Optimized audience segments
We place the optimized audience segments in your video ad server, so you can use them just as you would any audience segment. We update the segments daily as your audience changes.

See related features

Let’s talk about what Adobe Primetime can do for your business.

Let’s talk about what Adobe Primetime can do for your business.