Today, it’s vital to increase new customer volume, improve the quality of those accounts, and prove ROI in an era where transparency is king. Adobe Advertising Cloud makes all of this possible. By unifying and automating all media, screens, data, and creativity at scale, Adobe Advertising Cloud lets you deliver truly remarkable in context advertising experiences that convert prospects into customers. See what Adobe Advertising Cloud can do for you.
Advertising at Adobe
Adobe Advertising Cloud is comprised of four products: DSP, TV, Search, and Creative. Individually, they’re remarkable. Combined, they’re powerful. When integrated with other Adobe solutions, they’re totally transformative.
DSP & TV.
Manage all your media strategies across digital and TV to deliver better ads for every audience. Advertising Cloud DSP is the first and only independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement, and optimisation. It’s the only omnichannel DSP that supports all forms of TV (linear, addressable and connected), video, display, native, audio, social and search campaigns.
Bring the best data science to your search. Use AI and data integrations to make your search marketing about strategy instead of guesswork. Advertising Cloud Search, powered by Adobe Sensei artificial intelligence, brings you comprehensive search management by automating search, shopping, and retargeting campaigns. It’s the only search that offers model transparency and accuracy reports that give insight into actual performance rather than just forecasts for clicks, cost and revenue.
Streamline the creation of meaningful ad experiences that resonate with your audience. Advertising Cloud Creative uniquely brings together designers and marketing professionals in a self-serve, intuitive interface. The direct integration with our creative apps enhances collaboration between your ad production and media teams, so you can automatically create thousands of ads at scale. Target, sequence, iterate and optimise personalised ad experiences for your audience.
How we’re different
There’s magic in the martech stack
The magic of our unified marketing technology stack is in the seamless integrations that let you collect, analyse, and activate your data to the fullest.
Adobe Audience Manager
Satisfy your experience-hungry customers. By integrating Adobe Audience Manager with Advertising Cloud you ensure the development of a more complete audience profile. Audience Manager collects and merges data from practically any source. It’s built to easily overcome common challenges for data segmentation and activation.
Together, you can spend less time worrying about delivery and finding the right audiences. Audience Manager boasts real-time syncing to enable a 90 percent match rate. This equates to less than 10 percent customer targeting opportunities lost, in comparison to 50-60 percent from other DSPs.
Adobe Analytics helps you integrate data from virtually any channel – including web, mobile, video, IoT, app, social, and more – into your predictive modelling, ensuring you continually make the right choices. Plus its powerful integration with Adobe Sensei allows you to take advantage of everything big data has to offer at unprecedented speeds.
High-value users captured through Adobe Analytics are segmented and delivered to Advertising Cloud via server-to-server integration, while key mid-funnel metrics and user-behaviour are transferred directly between solutions for constant learning.
The integrations from Adobe Advertising Cloud and Creative Cloud enable designers to create custom templates so everything stays on brand. Marketers are able to directly edit the on-brand assets and maintain full control over their campaign strategy, from offers and headlines, to call-to-actions and images. This dynamic collaboration gives businesses the creative scale they need to stay one step ahead in today’s market.
“Adobe Advertising Cloud lets us readily evaluate and improve how each channel is performing. With that information, we can fine-tune our channel mix and invest appropriately in each for the best possible ROAS.”
Christopher Jowsey, Senior Manager of Web Ecommerce for Australia and, New Zealand, Lenovo
- Increased revenue by 175%, and total conversions by 53%
- Reduced CPC by 36% year over year
- Achieved an ROI of 20:1 on SEM bidding