Audiences without borders.
Action is the end game for all your data gathering and insight finding. If you can’t take action, then those valuable insights are wasted. Some of the most valuable insights for you to act on are audience segments that you’ve created, refined, and developed real understanding of. As you create and analyze these audience segments, you want to bring this understanding to bear through testing, targeting, and campaign optimization.
With Adobe Analytics, you can take this action by using shared audiences. This feature lets take the segments you’ve created in Analytics and that are based on any number of behaviors and share them with your products in Adobe Experience Cloud.
Simple segment building
Segmentation is our bread and butter. Easily build segments either as a part of a plan or on the fly with our Segment Builder. Then analyze them immediately in Analysis Workspace.
Experience Cloud integration
Easily share any segment you've built across Adobe Experience Cloud for activities and targeting in Adobe Target, Adobe Advertising Cloud, and Adobe Campaign.
Smart segment editing
Edit or delete published audience segments. If a segment you’re editing is in use, you’ll receive a warning message.