You’re not just selling ad inventory.
You’re selling confidence.
You want to make the most of your advertising inventory. But unless marketers have confidence in your ability to engage customers, you’re not going to get as much worth from your ad inventory. That’s why you need a powerful system that lets you measure ad engagement, deliver personalized content, and target the right audience at exactly the right time.
Start with a clear picture.
Adobe can help. Adobe Audience Manager is an industry-leading DMP, which gives you access to all your data, so you’ll know how customers are interacting with your sites and apps. This means you can build rich customer profiles, boost your CPMs, and gain deeper customer insights.
Extend your audience reach.
Adobe can help. With Adobe Audience Manager, you can create whole customer profiles and audience segments. Then, using Adobe Media Optimizer, you can syndicate those profiles to your onsite display, video, and mobile ad servers.
A higher price tag for good data.
Adobe can help. Adobe Audience Manager lets you organize your data into high-value segments. Then, with our Audience Marketplace, you can share your data with partners or sell it to interested buyers. And you can do all this within a controlled environment that lets you set distribution rules — making it easy to comply with partnership agreements, business strategy, and global privacy.
A clear view of every engagement.
Make the most of your inventory.
Now that you have a clear and defined view of your audiences, you can show marketers what those audiences are worth. That means you can give your customers the confidence that your ad inventory will reach the right audience, at the right time, on the right device — all without interfering with their viewing experience.
Publishers are constantly trying to balance ads and video content without losing viewership. But they need to increase monetization on their properties. Adobe Experience Cloud works together to let you know exactly how advertising is affecting viewership, so you can plan ahead. This means you always know what your content is doing, so you can deliver an experience that both audiences and marketers will enjoy.