Make the most out of being social.
Listen, respond, and track social conversations.
Adobe Social helps you monitor and optimize content across your social channels. Your social teams can track social mentions of your brand, product, and hashtags to understand brand performance, monitor data trends to optimize content, and gain visibility into competitor conversations by monitoring social share of voice.
Features of listening and moderation.
Social listening
Keep your fingers on the pulse of your brand with social listening tools that capture and filter mentions, sentiment, and geolocation through a custom rule builder.
Multiplatform moderation
Moderate conversations about your brand across social channels and empower your team to answer questions and concerns. Reply and track threads directly within the tool.
Integrated analytics
Understand your customers’ journey from engagement to conversion with built-in Adobe Analytics. You’ll be able to overlay engagement and usage data with Analytics reports to clearly identify what’s driving conversions.
Moderation workflows
Escalate and route customer comments according to predefined workflows and monitor moderation statistics to ensure customers receive the right message.
Safety and compliance
Auto-remove inappropriate or offensive comments and spam from your social pages before they create problems for your organization. Archive content for up to seven years to help ensure consistency in your responses.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers.
See how various industries benefit from data-driven marketing.
See how various industries benefit from data-driven marketing.
