What is Adobe Target?
It’s a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences. Download the solution overview ›
Conversion rate optimization
Engage and convert more by testing to improve every stage of the customer journey.
Personalization
Deliver relevant, engaging experiences across all digital interactions using any data source.
Mobile app optimization
Test and personalize the app experience based on user behavior and mobile context.
See what Target can do.
Easily set up, test, and deliver targeted experiences to your customer segments.
Use self-learning algorithms to create unique engagements for each visitor.
Increase mobile engagement and revenue with A/B testing and geolocation targeting.
Automatically present personalized recommendations to your customers based on their behavior and relevant data.
Find out if your targeting stacks up.
Discover your strengths and learn where to focus your efforts for better web optimization with our Target Self-Assessment Tool.
Make room for improvement.
Learn the best online optimization strategies for boosting your bottom line with our ROI calculator.
See how leading brands succeed with Adobe Target.
Multinational travel and tourism company simplifies customers’ pursuit of leisure by understanding their needs and delivering relevant content across multiple channels
Largest mobile telephone network in UK keeps customers happy in competitive market by delivering highly relevant experiences to customers across channels.
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RBS uses Adobe Marketing Cloud solutions to retarget content to the right customers.
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Learn how to solve business problems.
Read our use cases for best practices in marketing optimization.
