Adobe Experience Cloud, built on Adobe Experience Platform and powered by Adobe Sensei, brings powerful capabilities — all packed into one solution. Fill out the form to download The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 to see how Adobe compares against other customer experience management (CXM) vendors.
Find out what Adobe Insiders say about the difference between CXM and CRM.
Adobe Experience Cloud is an out-of-the-box cross-channel suite built to go beyond multichannel campaign management. Our testing and optimization, web content management, programmatic advertising, data management, and analytics solutions are each ranked as an industry leader on their own. And when brought together, Experience Cloud offers a natively complete marketing engine. So you can take a big-picture approach to the way you build customer experiences — with big-time results.
Adobe Experience Platform makes it possible for you to build truly holistic and unified profiles of every customer — standardizing known and unknown customer data across all channels to help you build consistent experiences that span all touchpoints.
Adobe solutions help you integrate and analyze data from almost any data source— allowing you see the customer journey in context, understand how your whole portfolio is performing across objectives, and enable non-data people to make data-derived business decisions. With the power of Adobe, you’ll unlock key customer knowledge. So you can always deliver the right message, at the right time, to the right person — whether they’re on an online or offline channel.
Native A/B and multivariate testing within Adobe Target make it possible to automate personalized campaigns and brand experiences at scale. Target connects seamlessly with Adobe Experience Manager, so you can quickly pull relevant content, create spot-on and individualized offers, and surface engaging content for every customer.
Helping you create stellar content and build experiences that grow customer relationships is part of our DNA. Integrations between Adobe Creative Cloud and digital asset management capabilities inside Adobe Experience Cloud allow you to work quickly to create, design, deliver, and gather data on customer experiences — with high velocity and high quality.
We can make claims about our high-performing solutions all day long — but we’re also highly rated by objective and independent research groups. Adobe has been named as a Leader in more analyst reports that evaluate digital marketing and digital experience technologies than any other vendor. And Adobe Experience Cloud is best in class.