Five Reasons to Choose Adobe Audience Manager Over Salesforce DMP

Five Reasons Adobe Audience Manager is Better Than Salesforce DMP
Adobe Audience Manager is a complete and transparent DMP solution out of the box. Audience Manager provides clearly documented technology and modeling methodologies, giving you added flexibility to achieve maximum value.
Identity Management
Adobe gives you a robust customer profile by connecting IDs across devices and channels, providing a persistent identity layer that gives you a unified view of your customers. You’re able to target mobile-first and emerging platforms, so you can evolve into a meet- you-anywhere brand.
Real-Time Activation
Adobe has dozens of real-time data partners tightly integrated with Audience Manager, helping you avoid costly latency periods that disrupt customer experiences. Live, native integrations between Adobe Experience Cloud solutions give you a truly 360-degree customer view at any moment. 
Privacy by Design
Adobe is tough on data loss, data leakage, and compliance issues that can cost you dearly. With Adobe, you get tight user-level management with preference settings and opt-out controls that help safely manage data from ingestion to activation. 
Time to Market
You can’t afford to wait to get your DMP fully operational. Audience Manager offers built-in features and capabilities that could require costly, time consuming customizations or additional services with other DMPs.
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