Five Reasons to Choose Adobe Campaign Over Salesforce ExactTarget

Five Reasons Adobe Campaign is Better Than Salesforce ExactTarget
1
Native Cross-Channel Capabilities
Adobe has a deep legacy with cross-channel marketing, reducing the need to spend valuable time and expense stitching together an email solution with PPC, mobile, POS, emerging technologies, or even non-digital channels. Adobe Campaign gives you natively integrated solutions to orchestrate campaigns within a single channel or across multiple channels.
2
Better Customer View
Adobe Experience Cloud informs Adobe Campaign with a complete, deep understanding of your audiences. You get a single integrated view that goes beyond email and CRM data, adding in data from ads, web properties, IoT, and more, allowing you to sharpen your personalization initiatives.
3
Email Optimization
Adobe Campaign enables you to maximize your contextual marketing with native powerful, predictive AI and machine-learning capabilities that are hard to duplicate. Add in Adobe Target, which allows you to vigorously test and optimize email offers and content in real time, and you can deliver amazing customer experiences without requiring third-party connectors.
4
 More Options from Day One
Adobe Campaign sits within the broader integrated Adobe Experience Cloud, so you have more from day one. Native connections between Adobe Campaign, Adobe Analytics, Adobe Experience Manager, Adobe Advertising Cloud, and other solutions reduce implementation barriers that can slow campaign rollout.
3
Experience Delivery
Your marketing is informed by a complete set of analytics dimensions and audience profiling capabilities with Adobe, giving you the control you need to target and deliver your customer experiences. Don’t be confined by “good” because you can’t link content to customer profiles or deliver seamless campaigns to email and video.
Thank you. Please visit Adobe Campaign for more information.
 
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