According to Forrester, Adobe scores well across all experience optimization techniques. The product was said to impress in testing and targeting capability, Adobe scored top marks in:
- Behavioral targeting
- Online testing
- Product vision
See how your organization can utilize AI-powered optimization to understand your customer from day one and make an impact every day forward — throughout the customer journey. Read The Forrester Wave™: Experience Optimization Platforms, Q2 2018.
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