High-tech companies are investing in technology to engage with customers, but still have room for improvement. Only 42% are using data to inform marketing planning, while even fewer consider themselves mobile first. And less than half are engaging with customers contextually. Yet, the future of high tech is in the customer experience.
Read the report to see what 200 high-tech marketers had to say. Learn:
• Why cross-enterprise collaboration is imperative to a seamless CX
• How digital transformation can help with the launch of new products or services
• Why investing in mobile can drive customer engagement
Fill out the form to download the new Ovum report, High-Tech Digital Investments Lead to Customer Experience Gains.