Join Adobe and Forrester to explore the impact that social data can have on the marketing you do everywhere else. In this on-demand webinar, Forrester Analyst and VP Nate Elliott will show you why the greatest value of social media won’t come from social marketing, but from using “affinity data” gathered on social channels to better understand what customers want — and improve overall marketing results.
Watch this on-demand webinar to learn how:
- Social likes have created a “database of affinity” that catalogs customer preferences
- Brands have harnessed affinity data to improve marketing results
- You can integrate affinity data into your campaigns
- Nate Elliott, Vice President and Principal Analyst, Forrester Research
- Lawrence Mak, Sr. Product Marketing Manager, Adobe Social
To watch the webinar, simply fill out the form.