Experimenting with popular video effects.

Explore the ins and outs of post-production video effects and see how they can elevate your next video project.

Flying down a digital highway with vivid digital video effects

Creating the look you want.

Shooting stunning video is more accessible than ever with the improvement of smartphone cameras and video editing tools. It’s now possible to capture great video content any time, anywhere. But it’s not always easy to capture the exact look you want while shooting your footage. That’s where post-production visual effects come in.

 

Before implementing these VFX, learn more about the ins and outs of some popular effects and the moods and emotions they can invoke.

Hand cupping the fruit of a thorn bush

Experiment with light leaks and lens flares.

Traditionally a light leak occurs when the lens and camera seals aren’t aligned properly. Because of this, light enters the lens and gets distorted. When recording on film, you can’t control these unintentional leaks, but with post-production editing with digital video you can add or edit light leaks as necessary. Light leaks often appear as streaks of light across the frame or as light bleeding into an image from the edges. This cool effect can create nostalgia, harkening back to old home films and handheld video cameras.

 

A lens flare effect mimics the refraction caused by bright light shining into a camera lens. This often appears as a starburst effect or a streak of light across the frame. It can also be added into a video in post. “A lot of music videos and sporting events like boxing and fighting use light streaks and lens flares,” videographer Hiroshi Hara notes. “They add emphasis, drama and can also look really cool.”

Over-saturated sunlight leaks through the leaves of a maple tree

Lens flares can also be used to create an emotional climax in your narrative. “If your character is standing in the light with their eyes closed, they’ve come to a realisation or have had a moment of enlightenment,” explains videographer Martin Vavra. Light leaks are a way to communicate moments of clarity and can be an effective tool for furthering your narrative.

 

Perfecting VHS glitch effects.

Before the crisp footage of 4K video, analogue VHS video was all that was available. VHS tapes degrade over time, resulting in skipping, glitchy lines across the frame, blurred colours and grainy quality. This looks very different from the high-quality footage we’re accustomed to now. But that quality of video, while less detailed or pristine, now has artistic value — these glitch effects inspire nostalgia and set a certain retro tone. By editing Channel Blur and Noise Values and by applying a Wave Warp, you can mimic the look and feel of VHS footage in editing software like Adobe Premiere Pro.

4k video footage compared to footage with a VHS glitch video effect

“Part of the reason these effects still exist is that they were baked in during a time period when VHS was new and revolutionary. All the effects Adobe makes available are making it easier to communicate through these cultural references,” explains videographer Mitch Apley. For example, records aren’t the most popular music format any more, but people still universally understand that a record scratch means stop the presses. The cultural connotations of these effects can help you to set the scene, invoke sentimentality or even imply uncertainty.

 

Talking about his recent work, Vavra says, “I wanted it to have a seventies and eighties horror film feel. So I desaturated my footage and made it look less vibrant, more gritty.” Adjustments to the noise and grain quality can unsettle the audience by tapping into the cultural touchpoints of analogue film.

 

Adjusting colour in your videos.

Sometimes the colour in your video footage isn’t what you want. Whether the white balance was wrong or the footage underexposed, it can be difficult to communicate your message or narrative if the colours are off. Light can have a huge impact on the mood and emotion on your video. Whether you’re going for a bright, lighthearted aesthetic or a dark, moody look, light and colour can get you there. Explore how to adjust the colour and light after the fact with Adobe After Effects and Premiere Pro:

 

Cityscape at night with colour saturation on right side
Palm trees and clouds captured with some underexposure on the left and right side

Adding otherworldly effects.

Sometimes the look you’re going for can’t be achieved with a few colour adjustments. Video effects have come a long way, as evidenced by big budget superhero films. While achieving those results takes time and expertise, you can start capturing similar effects on your own. Explore these tutorials for overlaying film, creating eerie supernatural effects and changing the weather — the possibilities are endless.

 

 

Exploring intro titles and motion graphics.

Elevate your footage with a professional intro sequence or motion graphics. Start by learning the fundamentals of creating and animating text layers. From there, try perfecting your own Hollywood-style motion graphics intro sequences. With so many tutorials and templates available, there are plenty of ways to give your video a distinct look. Whether you’re crafting stunning music videos, compelling short films or funny YouTube content, give it a professional edge with motion graphics or text intros.

 

Remember, “when it comes to adding special video effects and filters, there should always be a purpose,” notes Hara. Be intentional about your use of effects, to ensure that they elevate and improve your video. There are always new effects and filters on the rise, so keep exploring to find the right aesthetic for your film.

Aquagreen audio wave video effect

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