Give every traveller an offer they can’t refuse.
You’re in the travel and hospitality business, where shoppers are constantly comparing rates and travel packages to find the best deal. You need to deliver personal, relevant offers across the entire customer journey to drive brand loyalty. Your offers need to include the most relevant rates — plus related products or loyalty offers. It’s important to know who your travellers are and what they’re doing, so you can vary your offers based on destinations, dates and other attributes.
Build engaging experiences. All on your own.
To stay ahead of bargain-hunting travellers, you need to be able to quickly build experiences for all screens and devices without help from IT. Having a centralised place where everyone — marketers, creatives and outside agencies — can find approved assets to develop engaging multichannel offers is key for speed. You need a robust solution to keep your campaigns up to date with the latest images and videos across every channel.
Adobe can help. With Adobe Experience Manager, you can easily create engaging travel offers for every device — without writing code. Using the same content, Experience Manager creates sites and pages that automatically adjust to all devices. Customers can start a transaction on a mobile device, continue on a desktop and then complete it on a tablet — picking up right where they left off. And you can store and manage all your assets in one central location, so everyone in your company can quickly find approved assets to incorporate into experiences across channels.
Automate personal email travel offers.
You need to streamline your data and connect email with your online and off-line channels. It’s important to deliver automated email campaigns triggered by actions — like abandoning an offer. Get to know each customer by creating dynamic profiles based on interactions with your content. You need a robust solution that allows you to map your customers’ journey from prospect to loyal customer.
Adobe can help. With Adobe Campaign, you can personalise and deliver travel offers across every channel. Segment and target your customers with precision. Build rich customer profiles from both online and off-line sources in real time — so you can deliver more relevant and personalised offers as customer activities change. Deliver automated and triggered email offers and monitor the performance of your cross-channel campaigns in one place.
Right offer. Right person. Right time.
You’d like to find out if your offers are hitting the right note. And if not, how can you improve them? Know how your customers are interacting with your sites and campaigns, so you can send additional offers, reminders and other personalised content. You need one integrated solution that provides these insights to improve your customer experiences — increasing conversions and brand loyalty.
Adobe can help. With Adobe Target, it’s easy to test two versions of a travel offer to find out which version or combination works the best. And you can find out how different versions are adding to the bottom line. Adobe Analytics delivers real-time insights across all your marketing channels. Send personalised offers based on customer actions on your website — increasing conversions while reducing your workload. See what’s happening as your customers make decisions across the entire journey — from prospects to loyal customers.
Drive conversions with dynamic ad delivery.
Deliver all your personal offers. With one integrated solution.
Travellers expect airlines, hotels and cruise lines to have the most up to date information on rates, schedules and travel deals — even when they change from hour to hour or minute to minute. Adobe Experience Cloud gives you all the tools you need to deliver offers with the most relevant fares — plus related products or loyalty offers.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Adobe Experience Cloud unifies all these tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation.