Trust starts with a privacy-proof foundation.
With new technologies and regulations coming up, privacy is becoming an even bigger deal. With opt-in object, you can start growing mutual respect with your customers, providing better experiences across the board by respecting their privacy at every step of the way. You can take worry out of the equation and more easily become ready for privacy regulations and meet your own legal policies. Plus, you can flexibly integrate with any customer consent management platform and you can save time by deploying the opt-in object as an extension of Adobe Experience Platform Launch. With all this in place, you can start focusing on building respectful experiences that foster loyalty and trust.