Target effortlessly. Without rules.

Deliver personalised content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

Features of automated personalisation.

Automated targeting
Using Adobe Sensei, Target helps you to automate the testing and experimentation to create the ideal customer experience.
AI-driven optimisation
Auto allocation with Adobe Sensei helps you to use Target to automatically push traffic to your most successful experiences.
Self-learning target engine
Continually and automatically make associations with various events and differences between predicted and observed responses.
Visual personalisation
Use the easy, step-by-step set up to create content options for automated targeting activities. Choose the algorithm to define the metric or goals.

See how it’s done.

Get the Forrester report Advance to Next-Generation Personalisation.

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