Adobe Experience Manager Assets
Next generation digital asset management.
You have thousands of assets you need to create, manage, deliver and optimise. Adobe Experience Manager Assets is the cloud-native DAM that helps you do it all — at scale.
Benefits
Digital asset management
We offer the first DAM that combines the scalability of the cloud, the ability to continuously customise and the power of AI and automation to meet the complex needs of your organisation. Learn more
Native Creative Cloud connection
We encourage collaboration. Make it easier for creatives to create, marketers to approve and publish and both teams to work together better. Learn more
Asset automation
We help you to work smarter. Use AI to automate tagging, cropping workflows, distribution and powerful asset microservices — to do in minutes what used to take hours. Learn more
Rich media delivery
Amplify content velocity by re-using digital assets to quickly compose, adapt and deliver dynamic experiences across devices and channels. Learn more
We're a Leader in digital asset management.
See how we received the highest scores possible in 19 criteria, including Search, Usability and User Interface and more. Read The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019.
How we're different
Our DAM offers native Creative Cloud connectivity
No other DAM offers built-in connectivity to tighten creative processes upstream and marketing projects downstream. Accelerate the creative process with smoother collaboration — from design through delivery.
Our DAM makes experience automation easy
No other DAM offers a central cloud-native solution with governance rules and automated workflows. Use one master file to quickly compose, adapt and deliver dynamic experiences with speed and impact.
Our DAM gives you content intelligence
Use machine learning and advanced algorithms — powered by Adobe Sensei — to discover hidden assets with auto-tagging, accelerate slow processes with automated workflows and decide what matters with insights and analytics.
Our DAM is cloud native and extensible
You no longer have to choose between the scalability of the cloud and the customisation you need to better serve your customers. Benefit from peak DAM performance, continuous innovation and powerful new microservices enabled by the cloud.
Native Creative Cloud connectivity
No other DAM offers built-in connectivity across Creative Cloud applications and services. Using Adobe Asset Link, InDesign Server and Adobe Stock, you can streamline your creative and marketing workflows, increase collaboration and accelerate the creative process—from design through delivery.
Governing rules and workflows
Most any DAM will manage your assets. But only Adobe offers a DAM with governing rules and automated project workflows to distribute assets across teams, projects and channels. Submit assets, check them in and out, track rights and publish — all from within the DAM.
Manage and publish
You need a way to organise and manage your assets. You also need to create and publish dynamic content faster than ever. Adobe Experience Manager Assets is the only DAM that does both. Find an asset, drag it into an experience and send it out. All with one, end-to-end solution.
AI and machine learning
Don’t just work faster, work smarter. Leverage the power of Adobe Sensei AI and machine learning to save your team hours of time-consuming work. Use automation for highly descriptive tagging, cropping and manipulating images, streamlining workflows and delivering rich media content in record time.
“Building on our strong digital foundation in Adobe Marketing Cloud, we’re combining two businesses into a single brand to meet more customer needs worldwide.”
John Mathews, Senior Manager of Digital IT, Zebra
