Marketers and developers need a nimble environment to innovate fast
Digital consumers are giving marketers new challenges every day. They’re consuming more rich media across web and mobile apps. They want more engaging experiences. They want faster-loading web pages — and so do the search engine algorithms.
To keep customers engaged, marketers and developers need to work together to quickly build and test experiences that make the most of modern app and headless technologies. It's all about reducing complexity while delivering content that spans channels, from web and mobile to in-store signs, single-page applications (SPAS) and IoT apps.
But marketers and developers can find it hard to collaborate effectively, launch content and campaigns quickly, and integrate these new experiences within the organisational workflows and standards.