Digital Formats: Brand Survey
See your brand through the audience’s eyes.
Brand surveys help you accurately measure the impact your video ads make. Your CMO loved the spot you produced. But at the end of the day, it’s what your target audience thinks that impacts the bottom line. And that can be more challenging to measure. With Adobe Advertising Cloud, you can build surveys that deploy with your video ad, so you can learn how audiences feel about your brand messaging in real time.
Take a look inside your viewers’ minds.
Deeper audience insights
Learn how audiences perceive your brand, campaign, or product, right after they’ve viewed your video.
High ad completion rates
Measure the effectiveness of your video ad delivered through connected TV, mobile, or desktop channels.
Create surveys that feature your video ads to more accurately measure recall and sentiment driven by non-desktop channels.