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You need the ability to reach your audience efficiently on every channel. But orchestrating all your online and offline activities is more a goal than a reality. Plus, you need a way to efficiently allocate your cross-channel budget, but connecting and reporting on advertising is time consuming.
Synchronize your advertising and marketing.
You need to ensure that your cross-channel budget is being used in the most efficient way possible while getting all your advertising and marketing activities in sync, both online and offline. That means you need to connect your channels and data so you can create and deliver messages and experiences that feel unified. You can do just that with a fully integrated system that puts everything you need in one place.
Adobe can help. Adobe Advertising Cloud brings together your search, display, and social advertising channels and gives you budget recommendations by running accurate simulations for your prospecting campaigns. It also connects your online advertising to your marketing channels, making it easier to unify your activities.
Find out what your marketing is doing.
Adobe can help. Adobe Audience Manager identifies audience segments and brings your various audience data sources together so you can ensure your advertising and marketing is being seen by the right people. Adobe Analytics helps make your campaigns more effective with enhanced views of customer behavior so you can optimize engagement and conversion. And Adobe Campaign can help you retarget your campaign for a better ROI.
Have a data reunion.
It’s a challenge to connect your advertising data and get accurate reporting that leads to customer insights. With all your information in different systems, understanding how it all comes together becomes complicated. Bringing that data into one system is vital for a clear view of customer activity.
Adobe can help. Adobe Advertising Cloud brings your search, display, and social campaign results together with Adobe Analytics engagement and conversion data for your audiences. And with all your data in one place, it’s easy to see how your advertising and marketing are working together. By combining that information into unique customer profiles with Adobe Audience Manager, you can define your most valuable audiences and create customer lists. Adobe Campaign knows how to use those lists to make sure your marketing is doing exactly what it should be.
Reach your customers on every channel.
Adobe Experience Cloud makes it possible to extend your audience reach on every channel. By bringing together all your data, connecting your online and offline marketing activities can become a reality. And with integrated marketing, reporting on your advertising is simple, saving you time and effort. Adobe Experience Cloud brings your solutions together so you can reach more people in a way that’s fast and simple.
Why Adobe.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.
