Brad Rencher

Brad Rencher

Executive Vice President and General Manager, Adobe Experience Cloud

In his role as executive vice president and general manager, Brad drives the vision for Adobe’s Digital Marketing business, one of the world’s largest enterprise SaaS businesses. He leads the global product and business organization responsible for building Adobe Experience Cloud — the most integrated set of solutions to build campaigns, manage advertising, and gain deep intelligence for business. Under his leadership, Adobe Experience Cloud has experienced exponential growth and has been touted as the industry leader by Forrester and Gartner, among others. A sought-after thought leader, Brad speaks at several key industry events such as Advertising Week in New York, Cannes Lions Festival, and dmexco. 
If Brad were not at Adobe, he would be an endurance athlete or auditioning to be Jimmy Fallon’s sidekick.




How This Olympic Sport Can Boost Creative Thinking

Brad answers the question, “How do you encourage creative thinking within your organization?” in a contributed article in Fortune. Brad says, “I’m a firm believer that work-life balance and accounting for downtime for our brains can be a big factor in driving creativity.”

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