Your data. Your choices.
Last updated: May 3, 2018
To provide you with more relevant experiences and marketing messages based on your likely interests, we collect information about you and how you engage with us. Here is how you can control your information.
Communication from Adobe | Your use of Adobe Apps | Machine learning analysis on your content
Adobe interest-based ads | Adobe websites | Our business customers’ use of Adobe Experience Cloud
• Tell us your Adobe marketing preferences by updating your Adobe ID profile. You can also tell us to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Adobe's marketing emails.
• Tell us your Behance marketing preferences by updating your account settings (under the “Notifications” tab) at Behance.net. You can also tell Behance to stop sending you marketing emails by clicking the unsubscribe link included at the bottom of Behance's marketing emails.
In some cases, Adobe needs to send you “transactional” emails relating to normal business operations. For example, we may email you to inform you that your subscription is expiring or that someone has sent you a document using an Adobe app. You cannot opt out of these emails.
Desktop Applications
Identifiable Data Collection
Tell us if you would like us to stop collecting information about how you use our desktop and mobile apps.
Device Identifiable Data Collection
Tell us if you would like us to stop collecting device identifiable information (e.g., feature usage associated with your device) about how you use our desktop apps by going to Help > Adobe Product Improvement Program within the app to opt out. Please note that you will have to repeat this process for every Adobe desktop app that collects device identifiable information.
Services
Experience Cloud service usage data
You have the option to share information with Adobe about how you use our Experience Cloud services. You can change your preference at any time here.
Mobile Applications
Data Collection
Tell us if you would like us to stop collecting both device identifiable and personally identifiable data about how you use our mobile apps by using the app’s settings panel that refers to mobile app usage data collection. Please note that you will have to repeat this process for each Adobe mobile app that collects usage data.
Machine learning analysis on your content
Adobe uses automated systems to analyze your content using techniques such as machine learning in order to improve our apps and websites. This analysis may occur as the content is sent or received via an Adobe website, or when the content is stored on Adobe servers. Learn more about how this works. If you do not want us to do this, then you can opt out in your account preferences.
Choose your preferences for interest-based ads
If you opt out, you may still see Adobe ads on other companies' websites, but they will not be based on your use of Adobe’s apps and websites.
Adobe complies with the DAA's Self-Regulatory Principles for Online Behavioral Advertising and related DAA guidance. For more general information about interest-based ads and your choices, please see:
• Australian Digital Advertising Alliance (ADAA)
• Digital Advertising Alliance (DAA)
• European Interactive Digital Advertising Alliance (EDAA)
• Network Advertising Initiative (NAI)
Adobe websites
We use Adobe Experience Cloud solutions to help us personalize and improve the performance of Adobe’s own websites. In doing so, we use cookies and similar technologies to measure your use of Adobe websites so that we can improve them, tailor them to your likely interests, and perform market research. If you do not want us to use the Adobe Experience Cloud solutions on Adobe websites to collect data from your web browser for these purposes, you can opt out:
In the United States and Canada, Adobe participates in the Adobe Experience Cloud Device Co-op, which allows us to better understand how you use our apps and websites across the various devices you use, and to deliver ads tailored to your likely interests.
The information above applies to your use of Adobe websites and apps. We also provide information below about your privacy choices available in connection with our business customers’ use of Adobe Experience Cloud.
Note about cookie-based preferences: Except the preferences for email, telephone, and postal mail marketing, the privacy preferences described on this page work by placing a cookie on your browser. Therefore, your browser must be configured to accept cookies for your preference to take effect. If you delete or clear your cookies, or if you change web browsers, you will need to set your preferences again.
Our business customers’ use of Adobe Experience Cloud
The Adobe Experience Cloud enables our business customers to personalize and improve the performance of their websites, apps, social networking pages, and marketing messages. These companies use Adobe Experience Cloud services to collect and analyze information, such as clicks made by visitors on their websites. Adobe Experience Cloud services also allow these companies to provide you more relevant advertising within their websites, apps, emails, text messages, direct mail offers and push notifications.
Opt out of Adobe Experience Cloud advertising solutions for web-based ads
You can also visit the self-regulatory sites above (DAA, NAI, etc.) to opt out of all companies who are members of those groups.
To opt out of our business customers’ use of Adobe Experience Cloud advertising solutions that tailor ads shown within mobile apps based on your likely interests, please either:
• Set the preference on your mobile device to limit ad tracking, or
• Download the Digital Advertising Alliance’s AppChoices app and configure it to opt out of Adobe Experience Cloud advertising solutions
Please also review the privacy policies on the websites and mobile apps that you use because they may offer additional privacy choices.