HIGH TECH
Serve high tech with even higher value.
Standing out in high tech is about consistently and steadily delivering value. In this space, the customers are savvy, the competition is unrelenting, and the pressure to disrupt is constant.
Watch on-demand sessions from our virtual event full of practical business advice for adapting to today’s digital reality.
Disrupt with digital marketing superiority.
We help you innovate from the ground up and fine-tune your experience so that it’s not just valuable to tech customers — it’s irreplaceable to them. We do it by helping you build a solid digital foundation, make decisions based on customer intelligence, and present a personal and relevant customer experience across every channel.
We help you address the marketing opportunities unique to high tech.
Innovation starts with the right foundation.
If you’re going to assemble an innovative experience to your customers, start with the right footings — a robust and powerful digital foundation. Feed all your data and content into a single platform that allows you to deliver experiences efficiently and share insights across your organization for everyone’s benefit. Finally, use technology and partners to automate and offload anything that’s keeping you from improving the customer experience.
Learn more about building a digital foundation ›
Read our article Unlocking a Future-Proof Digital Foundation ›
Deliver value because your data’s always current.
Offering value is an ongoing process, not a one-time achievement. Whether your business is B2B or B2C, you’re always dealing with real people. And people change over time and under new circumstances. Because of this, you want their profiles to reflect those changes so you have the most up-to-date information available to generate more relevant recommendations and experiences.
Learn more about capitalizing on customer intelligence ›
Read our article In High Tech, The Real Innovation is Real Value ›
Each customer’s journey is different. Cater to all of them.
The buying experience in tech involves a lot of channels. From web to mobile, social to email, search to display, tech customers will use all of them, and in different ways. Let us provide you a complete view of each person’s journey, help you synchronize your data, content, and channels, and give you what you need to customize and personalize each customer’s experience.
Learn more about orchestrating campaigns across all channels ›
Read our report Digital Marketing in the High Tech Industry ›
Learn more about the tech marketing success of our customers.
Adobe Marketing Cloud helps Garmin create custom experiences to their global audience at scale.
With Adobe Marketing Cloud, Informatica delivers personalized experiences to their customers.
Synopsys uses Adobe Experience Cloud to improve their website performance and content creation.
Out-tech high-tech customers.
In high tech, you need marketing technology that’s robust enough to interpret loads of data from multiple channels, flexible enough to let you optimize in real time, and advanced enough to let AI and machine learning enhance your customer experience. We can help with all of it. See what Adobe Experience Cloud uniquely brings to the high-tech marketer by visiting our resource page for the high-tech industry.