Target effortlessly. Without rules.

Deliver personalized content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

Features of automated personalization.

Automated targeting
Using Adobe Sensei, Target helps you automate the testing and experimentation to create the ideal customer experience.
AI-driven optimization
Auto allocation with Adobe Sensei helps you use Target to automatically push traffic to your most successful experiences.
Self-learning target engine
Continually and automatically make associations with various events and differences between predicted and observed responses.
Visual personalization
Use the easy, step-by-step setup to create content options for automated targeting activities. Choose the algorithm to define the metric or goals.

See how it’s done.

Get the Forrester report Advance to Next-Generation Personalization.

Compare the top online testing vendors and see why Adobe is a leader.