With mobile optimization, data works better, stronger, and faster.
Get personal with your mobile customers.
Deliver the personalized experiences mobile audiences demand. With Adobe Marketing Cloud, you’ll know where your customers are located, what they’re doing, and what they want — so you can quickly deliver the right content to the right device at the right time.
Features of mobile optimization.
A/B and multivariate testing
Test content in mobile apps and websites to identify the most effective mobile campaign offers.
Advanced targeting capabilities
Target mobile audiences by device type, operating system, screen size, geolocation, or profile (whether anonymous or registered) to deliver the best experience.
Automated content recommendations
Easily create, test, and manage automated recommendations for promotions such as cross-sell or upsell within mobile apps or sites.