Digital Formats: Connected TV advertising

Watch what TV can do now.

Connected TV advertising lets you reach the on-demand audience. Digital viewers are turning away from traditional TV. But they’re not turning off their sets. Smart TVs, connected game consoles, and set-top boxes let them tune into their favorite shows whenever they want. With Adobe Advertising Cloud, you can reach them in-stream — before, during, or after their viewing sessions — with ads that behave just like television commercials. So you won’t miss out high-value audiences that have made the move to on-demand.

Make a meaningful connection with digital viewers.

Full screen advertising

Full-screen advertising

Deliver compelling, unskippable viewing experiences through internet-connected TVs.
High ad completion rates

High ad completion rates

Drive engagement with must-watch content using pre-, mid-, or post-roll ads.

Commercial-like returns

Commercial-like returns

Extend your traditional buy with streaming ads made for a digital-first audience.


Find out how Adobe Advertising Cloud can help you create engaging experiences for streaming audiences.

Learn how to solve business problems.

Read our use cases for best practices in programmatic media buying and ad serving.