You don’t want to see your logo, ad or brand associated with something hateful or embarrassing. We have a long history of fraud prevention and we help you to take a proactive approach to protecting your brand’s equity. Adobe Advertising Cloud lets you take control of your digital advertising campaigns to prevent them from mixing with content and properties that don't align with your brand’s image.
Adobe already meets or is implementing our obligations as a Data Processor. As a Data Processor, we are working toward a single unified service for all Adobe Experience Cloud solutions.
Brand Safety features in Adobe Advertising Cloud.
Site and app level screening
A specialised team reviews every site for quality and content to remove any unsafe inventory, such as pirated content, hate speech, extremism and more.
Successfully target only the pages with content relevant to your ad. You can also exclude content or specific URLs that are harmful or irrelevant to your brand.
Detect and prevent ads from being delivered with objectionable content.
Secure and easy brand safety.
As a matter of policy, our Non-Human Traffic (NHT) Credit Programme refunds you for impressions identified as suspicious or fraudulent by WhiteOps, a leading third-party verification service, for video and display impressions served on open exchanges — with no action needed on your end.
Protection every step of the way.
Here are four important ways we ensure that your brand has access to the safest and best media placement.
Start with minimising non-human traffic. We help ensure that your campaigns are seen by real people through bot traffic detection and blocking.
After minimising fraud, we help ensure your ads are running on brand safe content through our multi-layered content and quality screening.
Once brand safety controls are in place, leverage our cross-screen solution and pre-bid optimisation to find the most viewable and cost effective ad placements.
Activate third-party integrations for pre-bid filtering and viewability reporting for an additional layer of media quality.
Maintain control of your brand across all of your inventory.
Centralised access to over one billion auctions per day, globally.
Streamlined ad serving and RTB-powered decisioning for publisher direct deals.
Single-click access to curated deals from more than 150 premium publishers and TV broadcasters.