Happy 25th, digital advertising.

Here’s to 25 more.

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers. We’re proud to have been a part of this last quarter century of digital transformation, but we’re even more excited to keep innovating into the future. To celebrate, we’ve compiled research and insights into our report Now We’re 25 — not just to see where we’ve been, but to envision the future of digital advertising and beyond.

Happy 25th, digital advertising.

Here’s to 25 more.

We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that resonate with customers. We’re proud to have been a part of this last quarter century of digital transformation, but we’re even more excited to keep innovating into the future. To celebrate, we’ve compiled research and insights into our report Now We’re 25 — not just to see where we’ve been, but to envision the future of digital advertising and beyond.

A walk down memory lane.

Learn about the early years of the industry and the Internet itself in our detailed infographic. And track the milestones and accelerated change that have brought us to the incredibly diverse media landscape of today.

A walk down memory lane

Related Content

How the past is shaping our future.

Explore the most important developments in digital advertising since 1994 in our CMO.com article A Look Back at 25 Years of Digital Advertising. You’ll learn about how these changes continue to influence digital media — even now, with newer technologies taking shape.

Digital advertising is dominating.

Digital advertising has exploded into the most powerful force in advertising — and it’s only getting stronger. Read our blog post Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising to imagine the future of digital advertising, from data management to programmatic and beyond.

The future of digital advertising starts here.

We’re working to bring technology and creativity together and put customers at the centre, exploring the possibilities of AI to deliver exceptional ad experiences at scale. And we keep exploring emerging media — like voice-based devices, IoT devices and AR — to help us to keep you ahead of your competition.