Give your ads credit where credit is due.
The world of TV advertising becomes more complex with each new device that hits the market. You want to connect to your customers on the screens that matter to them, but you’re finding the rapid changes in TV viewership overwhelming. When you include the abundance of new data sources, it’s even tougher keeping up with the wants and needs of your viewers. To make every advertising dollar count, you need a way to accurately measure and analyse TV ad performance — or determine if your target audience is seeing your ads in the first place.
Programmatically-enabled TV analytics and attribution changes the landscape of TV advertising by giving you the tools you need to get more efficient, unique reach. Understand how TV advertising influences consumer perception of your brand. Measure conversions to see how ads impact consumer behaviour both online and off. And efficiently rank exposed Nielsen panel members of past or projected buys to get more ads in front of the viewers who matter most — all from a single, powerful feature.