If you're ready to make a culture of data, where insights are like oxygen and everyone acts on them in real time, then Adobe Analytics is ready for you.
Start with web analytics.
We bring our best even to the basics. Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.
Explore all benefits
According to Forrester, Adobe Analytics offers you the chance to get triple-digit ROI.
Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave'", Customer Analytics Solutions, Q2 2018.
Fast-track your Analytics expertise with step-by-step learning and recommended events.
Learn more about Experience League
From attribution and predictive modelling to contribution analysis and propensity scoring, Adobe Analytics is immersed in machine learning and AI. For example, our Virtual Analyst feature — which is powered by Adobe Sensei — constantly monitors and analyses your data and lets you know not just when an anomaly happens, but why.
Learn more about Adobe Sensei in Adobe Analytics
No one else lets you integrate everything from web, email and CRM to voice and connected car data as smoothly as we do. And our unique approach to processing lets you organise, clean and prepare that data with lightning speed.
Discover the data you can collect
With our Analysis Workspace, analysts have our most powerful tools available at a click so they can create and curate reusable projects that are customised to their needs. This lets everyone in the company ask and answer any question in a beautiful, flexible environment.
Learn more about ad hoc analysis
We do segmentation better than anyone, especially when it comes to modelling personas and understanding how they compare. And we’re the only analytics vendor who lets you create an unlimited number of segments, then compare them to understand what’s working and what’s not.
See how we do segmentation
Philips uses Adobe Analytics to measure how customers are interacting with their pages, so they can get a complete picture of customer journeys.
View Philips’s story
With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having.
View WestJet’s story
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*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.
*Forrester does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organisation and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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