Audience segmentation

Finding your audience in the digital noise.

 Finding your audience in the digital noise.

Zero in on big opportunities.

It’s your most loyal fans who keep your business moving. But if you can’t separate them from countless other site visitors, offering them the personal attention they deserve is impossible. Having a DMP with rules-based audience segmentation lets you identify your most valuable customers, so you can deliver relevant experiences to those who matter most.

Build high-value segments using online and off-line data.

Find new users whose behaviour matches your best customers.

Target people across touchpoints and devices.

Create connected user experiences with Experience Cloud integrations.


Machine learning builds on what you already know.

Audience Manager's lookalike modelling powered by Adobe Sensei finds similar audiences based on algorithmic segmentation, enabling marketers to find new high-value audiences.

Activate audiences across solutions.

Audience Manager integrates seamlessly with other Experience Cloud solutions. So Adobe Analytics, Target, Media Optimizer and Campaign customers can easily import audiences for a complete end-to-end-user experience.


Integration with Analytics is our customers’ most utilised feature.

Discover new potential customers from within Audience Manager. Having a data management platform with native algorithmic segmentation means you won’t have to lean on an external source for lookalike modelling.

Recognise your customers in every context.

Merge user identities across devices, touchpoints and authentication states. Then recognise your customers every time they engage.

Customer experiences matter. Which means your DMP matters.

See why we are a Leader in The Forrester Wave™: Data Management Platforms, Q2 2017.

Do more with your marketing.