Hilti (with EPAM Systems)
Because of its legacy email marketing platform, before May 2018 Hilti Corporation was unable to effectively engage customers through its campaigns. To address this, Hilti integrated Adobe Campaign and Adobe Experience Manager with other tools in their ecosystem to build and implement a unified, multi-channel campaign management platform. Using agile methodology, the team rolled out the platform across 61 markets for email and SMS channels — a platform that resulted in a 30% accelerated time-to-market with a 55% increase in team productivity. Customer acquisition grew by 18% as email volume expanded by 6,000,000, all with 50% decreased platform costs.