Analytics should do more than gather. It should act.

You’ve got standard analytics. You’re collecting data. But what you do with that data makes all the difference. It’s no longer enough to simply collect visits and clicks. Organisations need to better understand customers through segmentation, cross-channel analysis, audience enrichment and prediction. We call this customer intelligence — and it’s what turns insights into action.
Analytics should do more than gather. It should act.
Adobe is a Leader in the 2017 Gartner Magic Quadrant for Digital Marketing Analytics

Be the fastest to insights and actions.

You shouldn’t have to wait for data scientists to interpret your analytics data. Your customers won't. When the intelligence is accessible, everyone in your organisation can move more quickly to action. Start with a 360-degree view of your customers, add machine learning and artificial intelligence and move from simple web analytics to delivering experiences in real time with true customer intelligence.
Web Analytics
Web analytics.
Organise vast streams of data, traffic and site navigation patterns into crisp visualisations and reports.
Marketing Analytics
Marketing analytics.
Use artificial intelligence and machine learning to discover hidden opportunities and act fast.
Audience Analytics
Audience analytics.
Build unique audience profiles to identify your most valuable segments and use them across channels.
Mobile Analytics
Mobile analytics.
Know why they come to your apps, why they stay and how to keep them coming back.
Make it predictive
Make it predictive.
Data no longer just informs, it predicts. Get answers to the questions you don’t even know to ask.

Thousands of insights. One convenient place.

We've gathered hundreds of Adobe's latest articles about building an experience business into our brand-new portal, Adobe Insights.

How top brands are succeeding with analytics.


Stronger analytics for stronger relationships.

Nissan uses Adobe Experience Cloud to empower their employees to create compelling, personalised experiences based on real-time physical and digital customer information.

Tailor experiences with analytics.

By expanding insights into cross-channel customer journeys and improving attribution, Progrexion saw an opportunity to increase personalisation according to customer preferences and boosted conversion by 14%.


The big data advantage.

“With Adobe Experience Manager, Analytics and Target, we can use our experience, imagination and initiative to reach audiences in new ways with tailored, targeted content.” 
Sean Browne
Senior Director, Informatica
Adobe is the only Leader in the Forrester Wave: Digital Intelligence Platforms, Q2 2017.

We give you smarter analytics with customer intelligence.

We help you to strengthen your analytics by empowering your insights to act. Adobe Analytics Cloud is the core intelligence engine that powers experiences for your business. It makes your analytics understandable and accessible to everyone in your organisation, uses precise segmentation to understand the best way to reach high-value audiences and gives you an objective view of the entire customer journey. All in real time.

See analytics in action and how you can get started.

Customer Intelligence
Get a 360-degree view of your customers.
Mobile App Engagement
Engage audiences with apps.
Predictive Analytics
Predict what your customers need.