Provide a journey your customers will want to finish.
As a marketer, you’re constantly optimising the customer experience to try to lower abandonment rates and improve conversion rates. Chances are, you spend way too much time and money adjusting your home page without really having a clear view of performance. You’re expected to know the best combination of offer and ad layouts to help customers progress through the funnel to conversion. And your executives are frustrated with the inability to tie the buyer’s journey to KPIs.
Experiment with every experience.
Adobe can help. Adobe Target helps marketers optimise experiences against KPIs during every step of the customer journey. It gives you all the testing and targeting tools you need to conduct experiments — across channels — with all your customer experiences. From landing page copy to mobile app experiences, Target makes it easy to see how to improve your conversion rates.
More insight. More ROI.
It’s important to know as much as you can about your customers and how they interact with your brand, so you can deliver optimal experiences that lead to conversion. You have data from several sources that you need to combine to understand the complete story. You then need to tie it all back together to show executives how everything is performing.
Adobe can help. Adobe Analytics collects data and provides insights into customer interactions across mobile, web and other marketing channels. With Analytics, you can understand which marketing channels are working so you can deliver better experiences to higher value customers and improve your marketing ROI.
Optimise every customer experience. Increase conversion rates.
Digital technologies have forever changed marketing and the expectations surrounding it. Your customers expect you to know them and your executives expect you to show them results. Adobe Experience Cloud gives you everything you need to dig deep into the data so you can get the most out of your insights. We help you to optimise experiences throughout the entire customer journey so you can get the right content to the right customers and increase conversion rates.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.