Marketing deserves a 360-degree view.
Your customers expect you to know who they are and what they’re interested in, regardless of how they interact with you. While marketing insights began in web analytics, you can now get a 360-degree view of individual customers based on insights gathered both on- and off-line. Customer-driven data helps you to understand individual journeys in full, so you can deliver experiences that perfectly fit with each customer’s needs and preferences.
Data without intelligence is history.
It’s not enough to react anymore — customers expect you to anticipate. While customers are getting increasingly less predictable, marketers need to use solutions that can adjust based on evolving behaviours. A new customer intelligence has emerged that combines analytics with artificial intelligence. It sees the way customers interact with your brand, observes their behaviour and patterns and then anticipates their needs so you can adjust your interactions accordingly — even automatically.
Fuel optimisations with insights.
While consumer expectations are rising, so are the expectations of stakeholders. Centralising data so insights are easily accessible throughout your organisation is key to finding the best path, best experiences and most competitive business strategies. Team members should be able to gain deep insights without the need of data scientists. You need to be able to easily interpret performance and conversion rates, so you can continually optimise against KPIs throughout the customer journey.
Now foresight is 20/20.
With Adobe, you can push the limits of data. Move beyond marketing analytics and combine deep insights with artificial intelligence that answers the unasked questions. Data-driven marketing is now more than informed experiences — it’s completely integrated and predictive. Give your customers experiences that use insights from all their interactions, so they feel as though you can read their minds.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.