"Some come from scientific backgrounds, some are patient families and patients themselves who want to know more about what they're facing and some of our audience are donors who want to help us on our mission. So those audiences need different experiences, they need fast content and they need to be able to understand exactly what we're telling them. A lot of that revolves around the StJude.org experience."
Matt Ladner, Senior GUI Developer, ALSAC
St. Jude Children's Research Hospital wanted to create compelling, differentiated experiences across web, mobile and more. Using Adobe Experience Manager as their foundation, they're now integrating technology to enrich every online experience.