A canvas for better data management.
Consumers expect fluid, seamless engagement, but you’re still managing independent campaigns across email, social, mobile, web and other channels. What’s missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant and engaging experiences.
With our campaign management tools, you can easily create and segment audiences using a drag-and-drop visual workflow canvas. Take full control of your marketing initiatives, creating better experiences with integrated profiles, cross-channel orchestration, contextual email marketing and more. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing activities in this single visual interface. Plus, technical users on your team can export any configuration — workflow, campaign, delivery or schema — from the development instance right into the production instance, for better quality assurance, reliability, security and version control.