In addition to powerful, out-of-the box reporting templates, Adobe Campaign lets you create customised reports on a delivery, campaign, user or segment level. Do descriptive analysis, summarise ROI and CLTV or export data to Adobe Analytics and other solutions for further data visualisation and analysis.
Holistic reporting so you can see the forest and the trees.
Delivering a message is only part of the battle for digital marketers. Once a campaign is “in the wild,” you have to track it, understand its impact and measure its value. Not just by channel, but by the overall impact of all the different marketing activities together.
The campaign reporting feature facilitates the creation of dynamic reports. You can use drag-and-drop variables to customise your reports and to analyse the success of your campaigns. Depending on the complexity of your queries and calculations, the data can be aggregated into a list view or accessed in a format that makes it easy to generate marketing analytics reports.
See what makes it work.
Visual reporting interface Use the dynamic report interface to simplify the process of navigating through tabs, menu options and make it easier to sort by segments, devices and channels.
Customised reports Customise dynamic reports by adding filters or visualisations to better view and access your analytics data.
Report sharing Create a standard reporting view for your campaigns and automatically share it with colleagues on an automated or recurring basis.
Customisable templates Use the out of the box report templates to build a new report from scratch and customise the templates as needed.
Learn more about campaign reporting in Adobe Campaign.
See and share results.
Read how Campaign Standard gives you reporting options that help you to see and share campaign results in our documentation.