Social Communities

Create customised online community experiences, including forums, user groups and other social features to encourage interaction with customers and employees. Measure and improve engagement with community content analytics and recommendations.


The simplest way to get social with your customers.

Now more than ever, customers crave personal, direct connections with the brands and businesses they frequent. Forums, dedicated user groups and social destinations are great ways to create and build these powerful relationships. Often, though, it’s hard to create relevant, experience-driven environments that attract and engage the right users.

Social communities in Adobe Experience Manager help you to build comprehensive and fully customised online community experiences — communities that bring people deeper into your brand and inspire increased conversions, deeper advocacy and unwavering loyalty. It all starts with a little chatter and with social communities.

See what makes it work.

See what makes it work.

Customise your communities
No two businesses — and no two audiences — are the same. With social communities, build interactive online destinations that sync with your unique users and their wants and needs.

Improve omnichannel experiences
As your community relationships grow, you’ll gain greater insights and customer intelligence — the kind of data that helps you to drive increased relevance, value and long-term customer loyalty across channels.

Analyse and optimise
Once established, it’s easy to track and improve experiences and engagement with content analytics and recommendations that emerge from your online communities.

Learn more about social communities in Adobe Experience Manager Sites.

Create a thriving employee community.

Watch how Experience Manager Communities lets employees share, collaborate and work together – quickly and easily – in our tutorial video.

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Getting started with Communities.

Learn how to get started with online communities and connect users to other engaged customers in our Help section.

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See related features

Content insights

Use web analytics and SEO recommendations to get performance data on every page you author, so you can make better content decisions with reports on total page views, unique visitors, and other related data.

User-generated content

Use all socially shared web content to create a flow of fresh, high-quality, trustworthy user-generated content (UGC) on your sites. Then categorize, manage, and augment it to build engaging experiences with drag-and-drop UGC.

Managed cloud

Use Managed Services to deploy and test features and updates automatically without compromising on performance or security. Deliver innovations anytime, anywhere with our continuous integration and delivery pipeline.

Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.