Don’t just reach the one.
Reach every single one.
Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.
Benefits
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.
Exceptional customer experiences require exceptional tools.
Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.
How we're different
Personalization at scale
Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, offline, first, second, and third party — into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended, and attributes can include strings, integers, arrays, and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimization
With Adobe Target sharing instights with Aobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalize in Adobe Target.
Success stories
With Adobe Target, Philips cut their testing and targeting processes from weeks to just days and hours, improving their site all along the way.
Sprint used Adobe Target to get a better look at anonymous behavior like clicks and orders — streamlining the way they delivered tests.
Adobe Target let Progrexion revamp their testing, helping them hit the right balance to address customer preferences and lifting conversion by 14%.