Adobe Target
Test and optimise digital experiences — every time, with Adobe Target.
Find the individual in the haystack—and then delight them. A/B and multivariate testing. Personalisation. AI-powered automation at scale. Get the whole optimisation engine with Adobe Target.
Adobe Target
Test and optimise digital experiences — every time, with Adobe Target.
Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalisation. AI-powered automation at scale. Get the whole optimisation engine with Adobe Target.
Benefits
Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.
Exceptional customer experiences require exceptional tools.
Adobe stands alone as the Leader in experience optimisation platforms. Read more in the report The Forrester Wave™: Experience Optimisation Platforms, Q2 2018.
How we're different
Fast-track your Target expertise with step-by-step learning and recommended events.
Personalisation at scale
Adobe Target allows you to actually personalise experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimisation efforts quickly and optimise your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, off-line, first, second and third party — into a rich, progressive profile. These profiles power testing and personalisation, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended and attributes can include strings, integers, arrays and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimisation
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalise in Adobe Target.
“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”
