Our AI and machine learning offer intimate personalisation. At a massive scale.

Test and personalise at a scale well beyond manual optimisation and rules. With artificial intelligence and machine learning built into Adobe Target, you can make everything personal for everyone — with one-click.

Personalisation works. But you can’t be everywhere at once.

Personalisation works. But you can’t be everywhere at once.

Your customers want personalised experiences. You know this, but may struggle to do it because delivering that experience requires you to make a lot of decisions, constantly, right as your customer’s wants and needs change. And, naturally, there’s little room for error — the moment a customer feels like they’re not being served, they head elsewhere. That’s the challenge you face with just one customer. Now apply that strain across your thousands or even millions of customers. Keeping up is impossible.

To accomplish personalisation for every customer, you have to move beyond manual approaches. The kind of heavy lifting we know you need requires help from technology that can be everywhere you can’t be — serving your customer’s unique and evolving needs right as they change. It requires artificial intelligence.

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Adobe can help

Adobe can help.

We’ve built up a lot of experience helping brands make their good digital experiences become great through personalisation.

The enterprise-level personalisation engine in Adobe Target, powered by Adobe Sensei, uses the powerful algorithms of machine learning and AI to determine the right experience to serve every individual customer — no matter where and when that interaction takes place. Features like personalised recommendations learn over time and take context into consideration when making a decision about what, when and how to present the right experience.

When you take our personalisation engine and integrate it with other Adobe Experience Cloud solutions, you have the ability to drive personalised experiences across all touch points and let this optimisation inform your other digital marketing efforts, like campaign management and content management.

Let the AI and machine learning within Adobe Target add depth and relevance to your optimisation efforts — no matter the scale. It makes each interaction special, at the moment, for every customer, at a level you could never do on your own.

Read our AI-driven personalisation guide

DER Touristik

“It was exciting to see just how much we could increase revenue through personalisation and recommendations.”

Alexander Gaertner, Head of Digital Analytics, DER Touristik

Machine learning features

One-click personalization

Tap into powerful AI — using one click to activate testing and personalization — to find the best-performing experience for each visitor.

Automated offers

Automate large-scale testing and experimentation with multiple machine-learning methods, powered by Adobe Sensei, to identify the best-performing offer for each visitor.

Product recommendations

Use powerful AI-driven algorithms and a flexible design framework to automatically to promote, weight, and filter product recommendations throughout the customer journey, all from an intuitive interface without help from IT.

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.