Bring all the information you have about a customer — both online and offline — together in one place. Then, build truly personalized messages that get noticed.
Track every interaction from both online and offline channels and merge it into a single profile.
Armed with information about your customers’ preferences and behavior, you’ll be able to create successful cross-sell, up-sell, and loyalty programs by focusing on the customer instead of the channel.
Leverage all six Adobe Marketing Cloud solutions to improve customer experiences. Access all components of Adobe Marketing Cloud to collect data on consumers and create master marketing profiles.
Adobe and FanOne Marketing offered the winning combination of robust technology powered by strategic services. Adobe’s open API was crucial to integrating disparate data sources and better understanding our fans. Plus, we knew the platform could support our increasing marketing sophistication over time.
— Aaron LeValley, director of CRM, LA Kings