We have a penchant for personalization. And it shows.




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When evaluated against 15 criteria in the areas of completeness of vision and ability to execute, Adobe was named a Leader in the 2020 Magic Quadrant for Personalization Engines. We believe we have been recognized as a Leader due to our personalization engine’s ability to test and optimize easily and at scale, report and measure the effectiveness of personalization, and its algorithm-based triggering and targeting of highly-relevant recommendations.

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Gartner Magic Quadrant for Personalization Engines 2020


Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Claire Tassin, Jason McNellis, 13 July 2020 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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