Make customer experience your new obsession

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Customers demand personal, relevant and timely experiences each time they interact with you. To do that in real-time, across multiple channels you need more than a CRM. You need a proven CXM solution.

Discover why CXM is the evolution of CRM, as explained by Adobe insiders and influencers in this short video.



For a comprehensive, cross-channel approach to customer experience management, choose Adobe Experience Cloud. It includes industry-leading solutions for testing and optimization, web content management, programmatic advertising, data management, and analytics.

Customer Experience

With Adobe Experience Platform with Adobe Experience Platform, you can build unified customer profiles from both known and unknown data and deliver consistent experiences across touchpoints.

Customer Intelligence

Integrate and analyze data from almost any data source, see the customer journey in context, understand how your whole portfolio is performing across objectives, and gain actionable insights to help non-data people make data-derived business decisions.


With Adobe Experience Cloud solutions, you can pull relevant content, create individualized offers, and surface engaging content — then perform native A/B and multivariate testing to automate personalized campaigns at scale.

Content Control

The digital asset management (DAM) capabilities inside Adobe Experience Cloud are integrated with Adobe Creative Cloud, allowing you to seamlessly create, design, deliver, and gather data on customer experiences.

Independent Validation

Adobe has been named a Leader in more analyst reports that evaluate digital marketing and digital experience technologies than any other vendor. And Adobe Experience Cloud is best in class.


Fill out the form to read The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 and learn how we measure up to industry standards.

*The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.


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