Today, most TV ad buyers are still at the learning stage when it comes to targeting data-driven TV audiences at scale. The challenge isn’t lack of inventory. It’s learning how to best target their efforts.
Read An Advertiser’s Guide to Data-Driven, Advanced TV to gain insight into the following:
- How emerging technology and audience behaviors changed the TV advertising landscape
- Why data-driven practices are the answer to overcoming today’s TV ad buying challenges
- Fresh perspectives from TV-industry leaders that can help inform your media strategy
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