2019 Digital Trends: Advertising in Focus.

In this year’s survey, creating compelling content for digital experiences is the single most exciting opportunity for advertisers in 2019, with data-driven marketing that focuses on the individual a close second. This highlights the need to combine high-quality creative with smart use of data for advertising success. To find out more about the most significant digital-related trends in advertising, what’s keeping your peers awake at night and how companies are addressing the challenges, read the Econsultancy 2019 Digital Trends: Advertising in Focus report.

Key points from the report:

• Achieving advertising excellence is top of mind, with an awareness of the need to restore trust and build more balance.
•  Data continues to dominate, with personalisation back on the priority list. Organisations are focussing on harnessing data to deliver value, while control and ownership remain key challenges.
• AI and machine learning are hot topics, with 40% of advertisers claiming to lead the way. 

Fill out the form to read the report.