The results are in. Thousands of consumers were polled and billions of data points were analyzed. Discover consumer perceptions of media channels and look at the data behind what channels are really driving the best results for your advertising spend.
Read The Premium Vs. Non-Premium Media Channel Comparison Study to learn about the following:
- Why ads on premium channels rated significantly higher on all KPIs
- Why ads on social media and on-broadcast video rated lowest overall
- Why findings by age go against traditional stereotypes
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