Create with Firefly generative AI.
Firefly models and services power generative AI features in Adobe creative apps. Learn about the latest features in Photoshop, Illustrator, Lightroom, and the Firefly web app.
Generative Fill
The next generation of Generative Fill is now in the Photoshop (beta) app. Create richer, more lifelike images with more control than ever before.
Text to Image
With the new Firefly Image 3 Model, you can create higher-quality images with better composition, photorealistic details, and improved mood and lighting.
Generative Shape Fill
With new Generative Shape Fill, you can quickly fill your vector outline and explore a variety of options that match the look and feel of your own artwork.
Generative Remove
See everything you want and nothing you don’t. It’s easy to remove distractions from the background with Generative Remove powered by Firefly generative AI.
Generative AI right where you want it.
Inside your Adobe apps.
Photoshop
Create gorgeous images, rich graphics, and incredible art with Firefly-powered features like Text to Image, Generative Fill, and Generative Expand.
Adobe Express
Create social posts and stories, videos, flyers, and logos with Text to Image, Generative Fill, Text to Template, and Text Effects in the all-in-one content creation app.
Illustrator
Create vector graphics that match the look of your own artwork with Generative Shape Fill and make new patterns and apply them anywhere with Text to Pattern.
Lightroom
Create photos that look exactly the way you want, wherever you are. Remove anything in a click with new Generative Remove.
InDesign
Create and publish brochures, digital magazines, eBooks, posters, and presentations. Generate images with Text to Image, powered by Firefly models designed to be commercially safe.
Substance 3D
Create, texture, stage, and render 3D objects and scenes. Generate custom materials with Text to Texture in Sampler and create 3D backgrounds with Generative Background in Stager.
Firefly in the news.
We’re always developing and improving our generative AI tools. Explore the latest news and announcements.
Creators first.
Adobe is committed to developing {{generative-ai}} responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As {{adobe-firefly}} evolves, we’ll continue to work closely with the creative community to build technology that supports and improves the creative process.
Enhance the creative process.
The vision for {{adobe-firefly}} is to help people expand upon their natural creativity. As both a product and an embedded model inside Adobe apps, Firefly offers generative AI tools made specifically for creative needs, use cases, and workflows.
Give creators practical advantages.
Trained on {{adobe-stock}} images, openly licensed content, and public domain content, Firefly is designed to be safe for commercial use. To ensure that creators can benefit from {{generative-ai}}, we’ve developed a compensation model for {{adobe-stock}} contributors whose content is used in the dataset to retrain Firefly models.
Set the standard for responsibility.
Through efforts like the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity, we’re standing up for accountability, responsibility, and transparency in {{generative-ai}}. We’re working toward a universal “Do Not Train” Content Credentials tag that will remain associated with a piece of content wherever it’s used, published, or stored.
Drive business results with generative AI.
Firefly is available in the Creative Cloud tools your teams already use, and with new APIs and Custom Models you can quickly create and deliver on-brand content at scale.
See what others are doing.
Tap into the Firefly community to remix other creators’ images, share your own, and find inspiration.
Questions? We have answers.
What is {{adobe-firefly}}?
Adobe Firefly is family of creative generative AI models. Features powered by Firefly are embedded in Adobe’s flagship apps and Adobe Stock.
Firefly is the natural extension of the technology Adobe has produced over the past 40 years, driven by the belief that people should be empowered to bring their ideas into the world precisely as they imagine them
What is generative AI?
What is Adobe doing to ensure AI-generated images are created responsibly?
As part of Adobe’s effort to design {{firefly}} to be commercially safe, we’re training our initial commercial Firefly model on licensed content, such as Adobe Stock, and public domain content where copyright has expired. Additionally, as a founding collaborator of the Content Authenticity Initiative (CAI), Adobe is setting the industry standard for responsible generative AI. The CAI is a community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance.
This is in conjunction with the Coalition for Content Provenance and Authenticity (C2PA), which has developed an open technical standard providing publishers, creators, and consumers the ability to understand the origin of different types of media, including the ability to add a Content Credential that allows creators to indicate that generative AI was used. Find out more about content credentials.
What are some uses for AI generators?
AI generators like Firefly can enhance creativity by giving people new ways to imagine, experiment, and bring their ideas to life. Firefly is unique because Adobe intends it to be more than an AI text-to-image generator. As part of Creative Cloud, we’re building Firefly to supplement the tools Adobe creators know and love with text-based editing and generation of a variety of media, from still images to video to 3D, as well as “creative building blocks” like brushes, vectors, textures, and more.
For Firefly, the future vision is for creators to be able to use everyday language and other inputs to quickly be able to test out design variations, remove distractions from photos, add elements to an illustration, change the mood of a video, add texture to 3D objects, create digital experiences, and more — then seamlessly customize and edit their content using a combination of Firefly and other Creative Cloud tools.
How do AI art generators work?
Which {{creative-cloud-apps}} have Firefly?
What is the {{adobe-firefly}} Premium plan?
What are generative credits?
What languages does Firefly support?
What if my prompt isn’t accurately translated?
What is the difference between Firefly Image models?
Where does Firefly get its data from?
The current Firefly generative AI models were trained on a dataset of licensed content, such as Adobe Stock, and public domain content where copyright has expired.
As Firefly evolves, Adobe is exploring ways for creators to be able to train the machine learning model with their own assets so they can generate content that matches their unique style, branding, and design language without the influence of other creators’ content. Adobe will continue to listen to and work with the creative community to address future developments to the Firefly training models.
